Michelin Man : 100 Years of Bibendum By Olivier Darmon

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Michelin Man: 100 Years of Bibendum (Collectible First English Edition)
A Spectacular Visual History of Global Advertising's Most Iconic and Enduring Corporate Mascot
Bibliographic Specifications
  • Title: Michelin Man: 100 Years of Bibendum
  • Author: Olivier Darmon
  • Publisher: Conran Octopus Ltd, London
  • Publication Date: 1998
  • ISBN-10: 1840910313 / ISBN-13: 9781840910315
  • Edition Details: First English Edition, First Impression. High-end pop-culture and design monograph.
  • Binding: Hardcover with original publisher's matching high-gloss pictorial boards (As Issued), housed under a protective archive cellophane wrapper.
  • Physical Format: Quarto Format (4to), 128 pages. Lavishly enhanced with hundreds of rare vintage poster reproductions, full-colour and monochrome advertising plates, and promotional design blueprints.
  • Language: English (Translated from the original French Le Grand Siècle de Bibendum)
Official Condition Report
  • The Book: Used – Like New / Near Mint
    • Exterior / Boards: The original publisher's illustrated hardcover boards are exceptionally sharp, perfectly square, and bright. Exhibits only very slight, microscopic signs of standard shelf storage wear along the extreme base tips. The spine is completely immaculate, straight, robustly bound, and uncreased with perfect structural integrity.
    • Interior: Exceptional and pristine. The pages are crisp, white, and fully intact, remaining totally free from handling soils, water damage, or thumb soils. There are no personal gift inscriptions, annotations, or dealer pencil marks.
    • Protection: Beautifully maintained and looked after, now professionally protected with a removable, archival-grade cellophane sleeve.
Synopsis & Historical Value
Published in 1998 by the prestigious design house Conran Octopus to celebrate his centenary, Michelin Man: 100 Years of Bibendum is a masterfully executed visual history of one of the world's most recognizable corporate symbols. Born in France in 1898 from the imaginations of the Michelin brothers and poster artist O'Galop, Bibendum left an indelible mark on the early years of global advertising. Author Olivier Darmon traces his fascinating graphic evolution across a century of changing social landscapes—charting his transformation from a cigar-chomping, aristocratic, and sometimes aggressive stance in early vintage posters to the sleek, friendly, and reassuring global guide for motorists today. Packed with rare commercial artwork, historical tire engineering advertisements, and cultural trivia, this first English impression stands as a vital reference archive for graphic design students, automotive historians, and serious pop-culture memorabilia collectors.
Author Profile: Olivier Darmon
Olivier Darmon is a highly accomplished French journalist, art critic, and corporate design historian specializing in the history of graphic arts, vintage poster design, and commercial brand evolution. Renowned for his deep archival research and visual curation, Darmon collaborated directly with the Michelin historic archives to piece together this definitive chronicle. His insightful narrative and sharp analysis of marketing sociology have earned his monographs widespread praise, establishing his publications as core collector reference works in the fields of advertising heritage and industrial visual arts.
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