Hunting The Dragon by Iain Buchan

Hunting The Dragon (Collectible Modern South African Leadership Memoir)

A South African Entrepreneur's Candid Account of Repeated Business Failure and Hard-Won Reinvention

Bibliographic Specifications

• Title: Hunting The Dragon: The Story Behind The World's Most Radical Leadership System
• Author: Iain Buchan
• Publisher: Mercury, an imprint of Burnet Media, Kenilworth, South Africa
• Publication Date: 2022
• ISBN-13: 9781990956492
• Edition Details: First published 2022.
• Binding: Publisher's illustrated paperback wrappers, perfect bound, black with red and white lettering.
• Physical Format: Large softcover (trade paperback). Includes colour photographic plates.
• Language: English

Official Condition Report

• The Book: Very Good Plus (VG+)
• Exterior / Wraps: The black printed wrappers with red and white lettering are clean and bright, with no visible creases, tears or rubbing. The corners and edges are sharp and the spine is straight, with no cracking.
• Interior: The text pages are clean and bright, free of foxing, markings and stains. The binding is tight. The page block edges are lightly toned. No ownership marks or inscriptions.
• The Dust Jacket: Not Applicable (As Issued)

Synopsis & Historical Value

Hunting the Dragon, subtitled The Story Behind The World's Most Radical Leadership System, is a business memoir by Iain Buchan, published in 2022 by Mercury, an imprint of Burnet Media. It follows a South African entrepreneur through roughly three decades of failed ventures and personal struggle.

The turning point comes in his mid-forties, when a personal transformation changes how he builds and leads. That change underpins The Unlimited, the direct-sales business he went on to found, and a leadership approach grounded in personal growth. The book is also linked to The Unlimited's Dragon Hunter people-development programme.

The colour photographic section includes images from The Unlimited's charity work. It will appeal to readers of South African business history and leadership writing, and to those who collect modern South African entrepreneurial memoir.

Author Profile: Iain Buchan

Iain Buchan was born in the Transkei and schooled in Durban. He studied engineering, completed national service and worked in corporate roles before starting several businesses of his own.

He founded The Unlimited, a direct-sales business headquartered in Hillcrest, and in 2008 established The Unlimited Child, an early childhood development non-profit. He has also walked to the South Pole and climbed Mount Vinson.

Hunting the Dragon Iain Buchan · South African leadership memoir · Iain Buchan The Unlimited · South African entrepreneur memoir · business memoir South Africa 2022 · Dragon Hunter leadership system