Car Wars: How General Motors Built "the Car of the Future" By John Butman
Car Wars: How General Motors Built "the Car of the Future" By John Butman
Hardcover
ISBN 0246135417
Publisher: Grafton Books 1991
Used – Like new. This book is in an excellent condition. The cover have some very slight signs of wear and the pages are clean, intact and the spine remains perfect. This book has clearly been well maintained and looked after thus far. The book is protected with a Cellophane cover.
Car Wars is a riveting behind the scenes account of what happens when the largest manufacturing company (General Motors) in the second largest industry in the world decides to launch a new model on the market. The book follows the development of the Vauxhall Cavalier/Opel Vectra from conception through to launch. It examines the scope of the international motor industry today and the background to the Ford/Vauxhall rivalry in the UK. We see how GM Europe goes about setting market objectives, and we learn how a new car begins as a work of art, in the form of freehand sketches ad clay models, and how art and technology (particularly computer technology) complement each other.