Benetton: the Family, the Business and the Brand By Jonathan Mantle

Benetton: the Family, the Business and the Brand By Jonathan Mantle

Hardcover

ISBN 0316640832

Publisher: Little, Brown & Company 1999

Used – Near Fine. This book is in mint condition. The Dust Jacket has some very limited signs of wear and the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. The book is protected with a Cellophane cover. Shelf rubbed.

An account of the Benetton family and the rise of their controversial retail business, in which soft fabrics mix with high-octane petrol and Grand Prix motor racing, and coloured condoms combine with red-blooded Catholicism and capitalism.