Odyssey: Pepsi to Apple By John Sculley With John A. Byrne

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Hardcover

ISBN 0002179946

Publisher: Collins 1987

Used - Very Good+. This book is in very good condition. The Dust Jacket has some very limited signs of wear and the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. The book is protected with a Cellophane cover.

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.